Filling out forms annoys almost everyone. And the longer the form, the more annoying they tend to be. There’s usually a direct correlation between form length and completion rates. In general, the longer the form, the less users will be motivated to fill it out. Take a good look at your form fields. How important is it that you collect all of the information that you’re asking for? Is each field so valuable that you’re willing to lose leads over it? Remove any fields that hold no or minimal value. Consider collecting secondary information in follow up emails or phone calls.