If your webpage contains a form, it’s likely that your primary goal is getting users to fill it out. To make sure your form is the focal point of your page, use a container to highlight what’s inside. Encapsulating your form or call to action can be as simple as adding an outline or box around it. Avoid allowing form fields to float with the rest of your content and risking them getting lost with other page elements. By framing in your form, you can help constrain your users’ point of interest to your primary objective.
Add a directional cue or arrow
A strong hierarchy is important to any goal-driven webpage design. While there are many ways to develop a strong hierarchy, directional cues are a great way to help you reinforce it. Directional cues are visual elements that direct visitors’ attention to certain areas of your page. They can be explicit, like lines or arrows that point in the direction of your goal—or suggestive, like a photo of a person gazing, pointing or making a gesture toward your goal. Experiment with different ways to direct visitors toward your goal.