As the saying goes, “a picture is worth a thousand words”. And it couldn’t be more true for anyone selling products online. Online merchants are often challenged by a consumer’s inability to physically handle the product—to touch, to feel, to turn the product around and look it over in person—before deciding to make a purchase. It’s one advantage traditional brick and mortar establishments continue to hold over e-commerce. To help close the gap, be sure to use product images that show the product in its best light and that highlight its best features. Use only professional, high quality images. Make them big, make them zoom-able and show the details. Offer views from different angles and show any alternative variations. It can also help to show the product in context to demonstrate size, how it’s used, or to help your customers imagining themselves using it.