Trust logos or badges can help you add an element of trust to your website or landing page, boosting your overall conversion rate. If you’re a member of a business organization, were the recipient of an award, a stellar rating, or hold other accolades, show them off by including the logos or badges on your page. Examples include anything from Rotary membership badges or Better Business Bureau ratings to the logos of well known clients who have trusted your work. Try including them in close proximity to known anxiety-producing elements, such as lead forms or transactional buttons. By displaying trust badges, you can help reassure your users of your good reputation and that they won’t be cheated or scammed.