We’re all subconsciously wired to seek to be a part of a group. If you have a sizable following, whether it be on social media or a general customer base, show it off. Knowing that there is a large group of people with whom your users share common goals and interests can add reassurance to their decision-making process. Publish your social media follower counts or even individual post “likes” and shares to your page — but be mindful that a lack of followers could also have the opposite effect! If you’re still building your social media following, try simply utilizing supportive calls to action. Think along the lines of McDonald’s “Billions and billions served”.